Franchise: orangina

https://en.wikipedia.org/wiki/Orangina

"Orangina (French pronunciation: ​[ɔʁɑ̃ʒina]) is a carbonated citrus beverage made from orange, lemon, mandarin, and grapefruit juices and containing orange pulp. The concept of Orangina originated at a trade fair in France and was first marketed in Algeria by the French Algerian Léon Beton. It is a popular beverage in Europe and to a much lesser extent in North America.

Since November 2009, Orangina has been owned by Suntory in most of the world. In the USA, the brand has been owned by the Dr Pepper Snapple Group since 2006. In Canada, the brand is owned by Canada Dry Motts Inc.

In 2008, a commercial featuring anthropomorphic animals (such as a deer, a bear, peacocks, and chameleons) in swimsuits, caused outrage in the UK for its sexually suggestive content. In the video, the animals gyrate around poles, spray the drink onto the breasts of other animals, and ride bottles which then explode. The advert had already had 45 seconds of more provocative footage cut, and was only to be shown after the 9 o'clock watershed, initially during a programme titled How to Look Good Naked.

Kidscape, a UK-based children's charity, criticised the advert, saying, "Orangina is a drink which is mainly aimed at children and young people, but this new advert places the product in a very sexualised and provocative context". The advert was also awarded "Freakiest Advert of 2008" and was 7th place in "Worst TV Ad of 2008"."

Others claim that Orangina is not targeted just at children and is also a "leading adult soft drink" and that the advertisement is intended to create controversy and thus free publicity. Meanwhile, the advert has proven rather popular, with 3 million online viewings as of April 8, 2008."

Source: https://e621.net/wiki_pages/6834

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