"Helvetia" primarily refers to the national personification and Latin name of Switzerland. The term originates from the ancient Helvetii, a Celtic tribe that once inhabited the region, and it appears in the official Latin name for Switzerland—Confoederatio Helvetica.

Helvetia is typically portrayed as a dignified, classical female figure who embodies the spirit of Switzerland. Her characteristic look often includes:
- Classical or Allegorical Style: She appears in the style of ancient allegorical figures, reminiscent of Roman or Greek goddesses.
- Attire: She is usually dressed in a flowing robe or toga with red and white accents, echoing the colors of the Swiss flag.
- Military Elements: Sometimes, she carries a spear and holds a shield emblazoned with the Swiss cross, symbolizing the nation's strength, independence, and readiness to defend its values.
- Regal Bearing: A helmet or a laurel wreath may adorn her head, enhancing her role as a personification of Swiss identity and pride.